Get fair prices for your gold!

Finally, a Safe & Easy Way to Turn Your Gold, Silver & Watches into Cash

Your Trusted Coin Dealer in Winston-Salem, NC

Turn Your Treasures into Cash – Without the Typical Pawn Shop Stress!

Get fair prices and a fast, friendly experience for your gold, silver, coins & watches. Skip the hassle and walk out with more cash in minutes – with a smile and peace of mind.

Why Selling Your Valuables Feels Hard

Selling your gold and silver shouldn’t feel like a battle. If you’re like many people in the Triad, you worry about getting ripped off or lowballed when trying to sell your jewelry or coins. You might “not know what to expect” and feel nervous to go to a pawn shop, after hearing about pushy sales tactics or disappointing offers. It’s frustrating not knowing who to trust – nobody wants to be treated unfairly or made to feel ignorant about their own valuables.

“I was worried about those buyers trying to pay a lower amount for my gold.
It’s my first time selling, and I didn’t want to feel icky or get pressured.
I took my coins somewhere else and felt like they only cared about their profit, not helping me.”

At Apex, we understand your fears and frustrations. Selling your heirlooms or bullion can be emotional and daunting. You want honest answers, a fair deal, and a comfortable experience – nothing less. We believe the customer should be the hero of the story, not the business. That’s why we do things differently.

A collection of gold bars and coins, prominently displaying engravings such as '1 KILO Fine Gold 999.9' from Switzerland. The shiny surfaces reflect light, emphasizing the luxury and value associated with precious metals.

Our Approach: You Come First

You deserve a guide, not a salesman. At Apex Gold Silver Watches, we flip the script: it’s not about us, it’s about helping you. We’ve built our business around making you comfortable and confident every step of the way. From the moment you walk in, you’ll notice the difference:

Warm, Welcoming Service: We greet you with a smile in our “neat little shop and offer a no-pressure consultation. Our owner, Tania, is often on-site – customers say she’s “fun to talk to and genuinely listens. We take the time to answer your questions and explain our evaluation, so you never feel rushed or uninformed.
Honest Appraisals: Our team has decades of expertise, but we don’t boast about it – we use it to educate you. We’ll test and weigh your items in front of you, and explain what we look for (purity, rarity, market value). If something isn’t gold or is just gold-plated, we’ll tell you openly. If a coin has special value, we’ll explain why. Our goal is that you learn exactly what your items are worth – no secrets, no gimmicks.
Fair, Top-Dollar Offers: Once you’re fully informed, we’ll make a transparent offer based on real market values. Customers often report getting “exceptional prices, much more than they ever imagined for their items here. We refuse to play the lowball game – we value our reputation and want you to feel great about your deal. If we can’t beat a competitor’s offer, we’ll tell you honestly (and often, you’ll find we do beat them).
No Stress, No Obligations: Getting a quote from us is free and comes with zero pressure. No pushy sales pitch – we won’t hassle you to sell if you’re not ready. In fact, many of our first-time visitors leave saying the experience was “easy and welcoming and pleasantly surprising compared to what they expected. We’re here to guide you, whether you sell to us or not.
In short, our solution is simple: Treat you with respect, pay you fairly, and make the process effortless. When you leave our store, we want you to feel empowered and relieved, not just relieved of your valuables. It’s the reason so much of our business comes from referrals and repeat clients – people who came in anxious and walked out happy

Three Key Benefits – What’s In It for You?

1. The Best Price for Your Items – Guaranteed:

We pride ourselves on offering “fair prices” and even the best prices. Our quotes are based on up-to-the-minute market rates and honest appraisals, so you can be confident you’re getting top dollar. No hidden fees, no last-minute downsizing of the offer. Just straight, competitive payouts – the kind that make our customers say, “I got much more for it than I ever expected.

a man riding a skateboard down the side of a ramp

a man riding a skateboard down a street next to tall buildings

Fast & Easy Process:

Need cash now? We’ve got you. Our process is streamlined so you can walk in with valuables and walk out with cash usually within 15-30 No mountains of paperwork, no waiting periods. Whether you have a handful of old coins or a box of jewelry, we evaluate your items on the spot and make an offer. It’s that simple. Plus, our store is conveniently located (with easy parking) for Winston-Salem, Greensboro, High Point, Lexington and all around the Triad – so getting here is hassle-free.

Trustworthy, Friendly Service:riendly Service:

Selling gold or heirlooms is personal, and we treat it that way. Our staff is extremely personable and knowledgeable you’ll get polite, professional treatment from people who truly care. We’re fully licensed and accredited, and our reputation is built on honesty and empathy (just read our reviews!). We know this can be an emotional decision, so expect zero judgment, total transparency, and a supportive approach. You’ll feel at ease from start to finish – no sketchy pawn shop vibes here

”Impressed with the efficiency and professionalism. The entire process was smooth and hassle-free.”

- Clarice Turner

”Impressed with the efficiency and professionalism. The entire process was smooth and hassle-free.”

- Brian Moten

”Impressed with the efficiency and professionalism. The entire process was smooth and hassle-free.”

- Joyce Gould

”Impressed with the efficiency and professionalism. The entire process was smooth and hassle-free.”

- Sharon Roddy

Ready to Be Treated Like Gold?

Don’t let your valuables collect dust or your worries keep you away. You’ve seen how easy and rewarding it can be to sell to Apex – now it’s your turn. Whether you have an antique coin collection, inherited jewelry, or a luxury watch you no longer need, we’re here to help you get the most out of it, with zero hassle.

Visit our store or give us a call today. Our experts are ready to provide you with a free, no-obligation appraisal and answer any questions you have. Walk in with your items, and you’ll walk out with cash in hand and a load off your mind. It’s genuinely that simple.

👉 Visit us at 605 Walnut St. in Winston-Salem – or call (336) 505-9503 now to see what your gold, silver, coins, or watch is worth. Get the fair deal you deserve today.

(We serve all of Winston-Salem, Greensboro, High Point, Lexington, and the surrounding Triad – wherever you are, we’re just a short drive away.)